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In the lead up to the national Budget announcement last year, many organisations hesitated to make significant hiring decisions, particularly for senior-level roles. Concerns over economic uncertainty and budgetary constraints caused companies to pause and reassess their strategies.

However, as the year progressed, a shift in market confidence became apparent. Hiring activity, particularly for transactional roles, began to gain momentum, signalling a resurgence of optimism in the sector.

Despite this progress, challenges remain. A notable issue is the shortage of newly-qualified accountants. This shortage is partly attributed to disruptions in professional training during the pandemic years, as training contracts were delayed, or professionals chose alternative career paths.

This talent gap creates an imbalance in the workforce, with a surplus of senior professionals, but insufficient entry-level talent to sustain long-term growth. Addressing this gap will require a renewed focus on training and development to ensure a robust pipeline of talent for the future.

Regional and skill disparities

Accountancy professionals in urban areas continue to command higher salaries than their rural counterparts, reflecting disparities in demand and cost of living. However, these higher salaries come with increased competition for roles and greater expectations for specialised skills.

Employers are increasingly prioritising professionals with strong technical abilities, including proficiency in tools like SQL, Power BI, and advanced Excel. These skills are no longer considered optional but essential, even for junior positions.

Organisations that prioritise upskilling and professional development tend to see better retention rates, but this approach varies significantly. Larger firms with more resources often offer structured training programmes, while smaller businesses may expect employees to pursue self-directed learning.

This discrepancy can impact the availability of skilled professionals across the country, with smaller organisations struggling to attract and retain top talent.

Compensation and benefits trends

The rapid salary adjustments seen in the immediate aftermath of the pandemic have largely plateaued, creating a more stable but challenging landscape for professionals seeking significant pay increases.

The narrowing wage gap between junior and mid-level roles has also presented challenges for succession planning. Many professionals are reluctant to take on additional responsibilities without a meaningful financial incentive, making it difficult for organisations to develop internal talent pipelines.

To remain competitive, employers are enhancing their benefits packages. Professionals, particularly those in senior roles, are increasingly interested in comprehensive offerings that go beyond base salaries.

Popular benefits include electric vehicle schemes, flexible working arrangements, and wellness initiatives. Employers who adapt to these preferences are better positioned to attract top talent, especially in a competitive market.

The evolving role of accountancy 

The perception of accountancy as a back-office function is changing for the better. Today, the profession is recognised as a critical driver of commercial value and strategic decision-making

Accountants are increasingly expected to engage with other departments and contribute to broader business objectives. This evolution is reshaping the skills required for success in the field, with an emphasis on collaboration, communication, and strategic thinking.

Looking to the future

The next six-to-12 months are expected to bring continued growth for the accountancy sector. The stability provided by the recent Budget has alleviated some uncertainty, allowing organisations to move forward with hiring plans.

However, the profession will face ongoing challenges, including addressing the talent gap at the junior level and adapting to technological advancements.

As automation and outsourcing become more prevalent, accountants must focus on developing skills that add value beyond what technology can provide. This includes analytical thinking, problem-solving, and the ability to translate complex financial data into actionable insights. By embracing these changes, the accountancy sector can continue to thrive.

Download your copy of the Reed accountancy and finance salary guide 2025 now.