Discover the latest salary benchmarks and recruitment trends with Reed’s 2025 marketing and sales salary guide. Whether you’re a professional seeking clarity on your earning potential or an employer striving to attract top people, this guide offers invaluable insights into UK salaries and benefits for marketing and sales professionals.
Leveraging data from 21 million jobs posted on Reed.co.uk since 2016, this guide provides a detailed overview of average salaries, benefits, and industry trends across all UK regions. Use it as your go-to marketing and sales salary checker to ensure competitive pay and informed decision-making.
Who is the 2025 marketing and sales salary guide for?
This guide is designed for:
Employers: Benchmark salaries for roles like project managers, copywriters, and digital marketers to attract and retain top talent.
Jobseekers: Discover what you should or could be earning in roles such as graphic designer, SEO/PPC executive, or sales manager.
Whether you’re researching salaries in London, Scotland, or Wales, this guide empowers you with the knowledge to compare wages across the UK, helping you make informed career or hiring decisions.
Yes, salaries remain important, but professionals now look beyond just pay, seeking comprehensive packages that include strong benefits, flexible working, and an engaging company culture. Many professionals are willing to take a pay cut for the right hybrid work arrangement, a manageable commute, and a positive office environment.
Marketing Recruitment Expert, Reed
Employers: stay ahead with marketing and sales salary benchmarking
In a competitive job market, offering fair and attractive remuneration packages is key to retaining talent. Reed’s salary guide enables you to:
Compare salaries for roles like account executive or business development manager across UK regions.
Understand industry benchmarks and align your pay structures with market expectations.
Stay informed about key benefits trends to enhance your employee satisfaction.
With research showing nearly 50% of UK workers are dissatisfied with their pay, using accurate salary data is crucial for boosting retention and attracting high-quality candidates.
Jobseekers: understand your earning potential in marketing and sales
Are you curious about how your salary compares to the industry average? The 2025 marketing and sales salary guide provides up-to-date salary information for key roles, helping you:
Evaluate your current pay and negotiate better packages.
Plan your next career move with confidence.
Explore average salaries for roles like marketing manager, project manager, or commercial director in your region.
Knowing your worth empowers you to make informed decisions, whether you’re considering a new job offer or looking to advance in your current role.
What jobs are covered in Reed’s marketing and sales salary guide?
This guide offers salary insights for prominent roles in the marketing and sales sector, including:
Account Executive
Business Development Manager
Copywriter
Commercial Director
Digital Marketing Manager
Sales Manager
SEO/PPC Executive
“Towards the end of last year, the roles in highest demand have been those directly tied to revenue generation. Business development managers, account executives, and salespeople who can self-generate leads and close deals are in short supply.
Interestingly, businesses are also adapting traditional roles to be more revenue focused. Account managers and customer success managers, once responsible primarily for maintaining client relationships, are increasingly tasked with driving new revenue streams within existing accounts - and in some cases, are being targeted on acquiring brand new accounts too. This shift reflects a broader trend: companies are doing more with less by maximising the commercial potential of their current workforce.
Sales Recruitment Expert, Reed
Why download the 2025 UK marketing and sales salary guide?
Reed’s salary guide is built on an unrivalled dataset of over 21 million job postings, making it the most trusted resource for salary benchmarking in the UK. Key features include:
Regional insights: detailed analysis across 12 UK regions, highlighting local salary trends and job market conditions.
Comprehensive data: historical salary data since 2016 and predictions for 2026.
Expert analysis: industry insights from Reed’s marketing and sales recruitment specialists.
With visual representations of salary trends and market developments, the guide equips you to strategise for the future, whether you’re planning your career or workforce.
How can Reed’s marketing and sales salary guide assist with benefits and rewards benchmarking?
Our salary guides are informed by a survey of 5,000 UK workers, conducted in November 2024. This survey is designed to help inform your decisions when it comes to benchmarking all things salary and reward in the marketing and sales sectors.
Key findings include:
Forty-three per cent of people saying they work more hours than they are paid to.
Alarmingly, when asked why, 40% of those employees said they have too much work to do in the hours they are paid to work.
Nearly half of workers are unhappy with their salaries.
More than half (60%) of those who aren’t satisfied with their salary shared that this is because it hasn’t risen with the cost of living, nearly a third (31%) say it’s not enough for them to live the lifestyle they want, and 36% feel they’re unable to save enough money to meet their financial goals.
Salary increases remain the most significant action to make workers feel more valued, with 59% of respondents ranking it at the top.
Company benefits offered marry up almost exactly with the benefits employees make use of, with onsite parking, hybrid working, Christmas shutdown and free refreshments ranking as the top received and used benefits.
See all the results from our survey and leverage this guide to make informed decisions on salaries and benefits in UK marketing and sales for 2025. Download your copy of the Reed marketing and sales salary guide 2025 now.
